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Rota e Rota was started in 1968 in Valenza, the gold and jewellery capital of Italy. It was the brainchild of Floriano and Gianni Rota: they aimed to create high quality, finely-crafted pieces in the best tradition of the master goldsmiths of Valenza, helped by in-depth research into market trends.

In less than a decade, by 1975, the company was already selling its collections directly to buyers, becoming a role model for the sector. Today Rota e Rota symbolizes the best of Italian style in many countries. It offers two original collections twice a year, in January and in September.

Every stage of each exquisite piece of jewellery, from concept to production, is carried out in the offices and laboratories of Rota e Rota in Valenza, and represents the classical elegance of timeless beauty. This minute attention to detail is given not only to the various phases of handcrafting the pieces but also in the selection of stones, specially H and G, VVSI quality diamonds.
This is how unique and one of a kind pieces are created for connoisseurs who know what it is like to possess a precious object of beauty that will continue to appreciate its value. The Rota e Rota collections are sold by exclusive jewellers in the United States, as well as in Japan, Spain, France, and Germany. For the Arab Emirates, Rota e Rota design and produce a special line of jewellery of great value.

Rota e Rota participate in all the jewellery fairs: VICENZA, VALENZA, LAS VEGAS JCK in the USA, BASELWORLD and HONG KONG.

In 2002, COUTURE awarded the “Best Diamond Design Award” to Mémoire, the best-seller model of the Rota e Rota collection of bracelets.
In May 2004, Couture awarded again the "BEST DESIGN FOR BRIDAL" to one of our best-seller jewels.


  • Vicenzaoro Winter, Spring, Fall: Pad.G n. 1828
  • Hong Kong Jewellery and Gem Fair September - Booth no. 3B521
  • Baselworld - Hall 2.2 G79
  • Las Vegas JCK

Extraordinary in Jewellery
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