Even for the 2011-12 season, the communication campaign for the Rota e Rota brand presents relevant innovations. The themes paint a break-up with the past, from the "iconic" collections of the brand to the last collections born, CUPIDO and ARENA.
The communication channels, in addition to confirming the well-proven collaboration with Class Editori, add the presence of television commercials in all Italian airports on outdoor TV.
The year 2012 will mark the Rota e Rota "return" at Baselworld fair, from 8 to 15 March in the prestigious Hall of Visions, where all the new collections will be presented.
